OUR SERVICES
At Cheval Noir Equipment, we understand that selling heavy equipment is about more than just transactions—it’s about protecting your investments and achieving peace of mind. Our commitment is to deliver clear results, a transparent process, we direct market your equipment, while keeping you in control of the price and the sale.
We handle the work, you make the final call.
Selling your equipment shouldn't feel like another full-time job. Our team manages every step of the marketing process, freeing up your time and getting your equipment in front of a targeted, qualified audience.
Why Us.
The smarter way to sell heavy equipment
The old way of selling through auctions or static listings is a gamble. You risk losing equity, paying high fees, unknown commissions, while waiting for buyers to come to you. Our service takes the uncertainty out of the equation. We proactively take your equipment to the right buyers, so you keep more of the money you've earned.
Premium Online Marketplace Listing
Featured Placement:
Your equipment will be prominently displayed on the marketplace homepage and at the top of relevant category search results, ensuring increased visibility to a targeted audience of serious buyers.
Optimized Listing:
Receive a professionally written, SEO-optimized description that clearly highlights your equipment’s key features, specifications, and benefits—going beyond a basic DIY listing.
Proactive Digital Promotion
Social Media Campaigns:
Your listing will be actively promoted through social media advertising on platforms and groups. These campaigns are aimed at industry-specific audiences, including contractors, construction companies, etc. —to connect with buyers where they spend their time online.
Targeted Email and Cold Call Marketing:
Featured placements in regular newsletters to a curated list of subscribers and past buyers will highlight new arrivals and “Equipment of the Week,” providing exclusive opportunities to a highly engaged audience. We will reach out to industry specific companies who may be interested in your equipment.
Value-Added Services
Market Pricing Analysis:
Our team will assist you in setting a competitive and realistic asking price using up-to-date market data, helping to accelerate the sale process.
Inquiry Management:
We handle initial buyer inquiries and filter out non-serious prospects, saving you time and reducing the hassle often experienced on general marketplaces.
Transparent pricing that makes sense.
Yes, Only $69 a month to market. It’s real simple.
We believe in a partnership where our success is tied to yours. We will discuss the specific, performance-based commission during our initial consultation. This ensures we can offer you a fair rate based on your equipment and market conditions.
Our pricing is straightforward: $69/month to actively direct market your equipment and list it on our premium marketplace. Our commission is only earned when we successfully sell your equipment.
FREQUENTLY ASKED QUESTIONS
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One Time Set Up Fee
EQUIPMENT:
$299 for the first unit$249 for each additional unit
ATTACHMENTS
$199 for each unit
Includes: Equipment Verification Report, virtual inspection report that photo-document serial numbers, usage, and the visible condition of assets. These reports do not contain valuations.
Monthly Marketing Fee:
$69 per month per unit
( for equipment, trucks, trailers, etc.)
$39 per month per attachment
( attachments only)
The fee covers your premium marketplace listing, professionally written copy, social media promotion, paid ads, targeted email marketing, and lead qualification services.
Marketing Commission Fee:
We will provide you with a transparent quote for the commission during our consultation.
*** Fees are Non-Refundable
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Our commission is performance-based and is only charged once your equipment is successfully sold. We will provide you with a transparent quote for the commission during our consultation.
We are the lowest commission in the industry.
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We use targeted digital advertising on platforms where heavy equipment buyers are active, old school cold calling and we leverage our curated network of industry connections who support buying and selling privately.
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You can choose to continue your listing with the monthly marketing fee or end the service at any time.
If you sell the equipment elsewhere you need to let us know. That is on you, as we have no way to track this and unfortunately we are not able to provide refunds.
There is no commission until a successful sale is made. If we find a buyer for your machine.
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Unlike an auction, you retain full control over your equipment's price and sale. We eliminate the risk of low-bids, lost equity, and the high, opaque commission structures typical of auctions.
No hidden fees for this and that. Strat up transparency as it should be.
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Great Question!
CHEVAL NOIR EQUIPMENT IS A MARKETING AND CONSULTING COMPANY.
CHEVAL NOIR EQUIPMENT NOR ANY OF ITS AFFILIATES, ARE NOT A DEALERHIP,
CHEVAL NOIR EQUIPMENT OR ANY OF ITS AFFILIATES, DO NOT OWN ANY OF THE EQUIPMENT LISTED FOR SALE ON THE MARKETPLACE
ALL EQUIPMENT IS OWNED BY A PRIVATE SELLER SUCH AS A BUSINESSES OR INDIVIDUAL.
ALL EQUIPMENT IS SOLD “ AS IS, WHERE IS” AND NO WARRANTY, RETURNS OR REPAIRS ARE OFFERED OR IMPLIED, UNLESS OTHERWISE STATED IN WRITING TO THE BUYER BY THE PRIVATE SELLER.
BUYERS ARE SOLELY RESPONSIBLE TO PERFORM THEIR OWN DUE DILIGENCE ON PHYSCIAL CONDITION, LIEN SEARCHES AND OWNERSHIP VERIFICATION.
ANY OFFERS MADE ON A LISTING ARE PRESENTED TO THE OWNER. THE OWNER DECIDES THE FINAL PRICE.
You will also find this information and more in our Terms of Service on our website, but we are always available to answer any further questions you may have.
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We hire a trusted third‑party appraisal firm for virtual equipment verification, photos, and condition reports for trucks, heavy equipment, trailers, and cars. Serving transport, construction, farming, manufacturing, and mining across North America, they deliver accurate, compliant reports that help clients make decisions, reduce risk, and meet financial or regulatory requirements—adding further value when you list equipment with us.